Guiding CEOs, Founders, HR Leaders, and the PE firms who back them.
So you can lead with purpose — and be stronger on the other side.
Strategic Support for When the Stakes Are High
For over two decades, I’ve worked alongside founders, executives, and HR leaders in their most defining moments—layoffs, misalignment, trust breakdowns, cultural drift, and founder fatigue.
Every business challenge is a human challenge first. And when you ignore the human dynamics, the strategy always suffers.
At 22 North HR, our services are designed for high-impact growth, emotionally complex transitions, and the leadership required to move through both:
HR Advisory Services
For HR leaders under pressure to perform, align and lead. We deliver strategic support to optimize people operations, lead through integration, and scale culture.
Executive & Leadership Coaching
For executives and leaders navigating growth, change management, or burnout. Our coaching programs strengthen presence, clarity, and capacity to lead when the stakes are high.
Speaking & Thought Leadership
For leadership offsites, summits and gatherings. We brings strategic insight, emotional clarity, and grounded presence to every room - on stage and behind the scenes.
A message from Becky Kowall
Founder of 22 North HR.
Whether you’re scaling a purpose-driven company, navigating a high-stakes acquisition, or trying to fix what no one wants to name—I’m here to help.
At 22 North HR, we partner with growth-stage and PE-backed companies through a unique blend of strategic HR advisory, executive coaching, and leadership development. This is more than consulting—it’s grounded partnership for the moments that define your people, performance, and purpose.
You don’t need more noise. You need clarity—and someone who can help you lead through complexity and high stakes moments without losing what matters most.
What We Believe At 22 North HR
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Human Before Strategy:
We listen first, understand deeply, and create solutions that honor the human side of business, because great strategies start with great people. -
Courageous Conversations:
We communicate openly and honestly, knowing that trust grows through truth. -
Quiet Authority:
We lead with calm confidence, grounded in trust and genuine connection — never ego.
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Rooted in Integrity:
We make choices grounded in what’s right, not just what’s easy or popular, building trust and lasting impact. -
Purpose Driven:
We lead and make decisions guided by a clear sense of calling, aligning our actions with what truly matters for the people and work we serve. -
Excellence in Service :
We strive for excellence, serving with care and purpose to strengthen, support, and create lasting impact.
When Everything Looks “Fine” But Feels Off
Rebuilding Trust
You feel the tension. I help you name it, work through it, and move forward with shared clarity.
Leading Through Change
Growth doesn’t have to cost you your people or your values. We help you scale with purpose.
Bridging the Gaps
When HR, Finance, and the CEO aren’t aligned, nothing moves. I help reestablish trust, shared vision, and joint accountability.